Light Up the Dark was excited to work with Watchmen Security to design a new brand and website that showcases their dedication to excellent security services.
Watchmen Security is a local security company in Kansas City that specializes in home and commercial security systems with a particular emphasis on using the latest technology to offer a service head and shoulders above their competition. With that emphasis, it made sense to have a cutting edge brand and website to show it off with. That’s where Light Up the Dark stepped up to drive it home.
The first part of the brand we tackled was the logo. We went with the classic badge shape for its timeless characteristics of projecting safety and security. Along those same lines we sprung for a bright, modern blue to reinforce the security identity while looking clean and modern.
In regards to the website, we strategized with Watchmen Security to identify their key target demographics in Kansas City. We determined that they had two key targets in the residential and commercial markets so we designed the website around guiding users to either of those two selling points. Additionally, Watchmen Security receives most of their new business from quote requests so we aligned with that strategy by adding quote request forms to the homepage and key landing pages.
We are very pleased with how the Watchmen Security branding and website turned out. We think they excellently project the quality and consistent service that they provide to Kansas City and we are looking forward to seeing how their new website lets them reach new heights in their business.